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I encourage all players to join in on this concept NOW and make a bullywug!

Do it! Before the DMs have to cut back due to amphibian overpopulation.

Sure, you could go with human for the taskforce, but then every ranger and its mother has you as their favored enemy!

Take the leap, and get those apps in now!

Let me take a crack at this, since I have had to explain it to some friends and family members (mostly non-gamers).
 
I basically tell them its like theater, on the computer, with other people online. There's some really tough monster fighting, and some people that oversee the whole "production" (aka DMs), and the world and characters in the world are changing, and dying, all the time, based mostly on improvisation by the people involved.
 
And that's it. When I actually show them a bit of it, they find the mechanics and customization interesting, but then laugh when there is RP. In fact, one of my brothers thought that it was probably the computer script when another player was talking and emoting (you know, like a cutscene). And when I explain that its actually a person acting as if they were in the character's shoes, they find it ridiculous. "Why do they do that? What's the point?". Then I tell them that its to create a more immersive and realistic gaming world, they just think I should play the more modern games.
 
Its much easier to explain it to someone who has played and enjoyed paper-and-pen DnD or similar games. I tell those people that EFU is basically that same game, but on computer, and with people you (probably) haven't met before. A DnD world that runs 24/7, with no limit to number of PCs (its not just the people you can gather at a house). Of course, these people find the most interest aspect in PvP, which while usually allowed in pen/paper DnD, its rarely ever done.
 
That's all I got. So yeah, on most occasions, I opt to just not even mention it to save myself and those around me a headache.

As a fairly new player and having been on the receiving end (aka losing side) of faction PvP conflict twice in the last four days, I have to say that the winners of the conflicts I've been involved in have acted very well, both ICly and OOCly, for the most part. And speaking for myself as a player, it was all very exciting and fun. Of course, in both cases, I didn't lose as much as I could have, and maybe my perspective would be different if I had been a more primary target. But I was heartened to see how maturely other players took losing to PvP and its consequences.
 
My only regret is that the card-collecting came to an end. And I like card-collecting.