Normally I have the tact of a rabid bull in a curio shop, but I'm going to try to express something here that I hope is productive and viewed as an attempt to maximize player and DM enjoyment.
Having not ever been a DM, I can only imagine how challenging it is at times. I've tried to take that into consideration with the DM staff when I am disappointed in some way, because they are clearly doing a great job overall, and are much appreciated. But I sense a growing amount of frustration in a segment of the player base. Frustration which could be dissipated fairly easily with a conscious effort by the DM staff. Quite a few vet players that I consider very good are leaving, and I'm guessing it is related to the topic I'm trying to discuss here.
Let me preface this by saying this is just my opinion and based on my limited POV as a player for these 13 months I've been playing EfU. You may disagree with some or part of what I say, and I hope this doesn't offend the DMs or some vet players.
To provide some perspective, I've played Rollo Stoneshield the Stoutheart Thane, Geb Halleck of House Archibald, Erik Plainswalker and Andrei of the Tribe of the Blade. FWIW, here goes....
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Good play and player actions that the DM staff want to see are rewarded mightily in several ways. Phat loot, DM XP, plot opportunities and DM attention in general. There appears to be a core group of very good players that receive the majority of the attention, and I understand that. Howland has said many times that he is doing this for free, and he's going to do things with/for people that make it fun for him and the other DMs. Can't argue with that! :D
My suggestion revolves around the tweeners that have the potential to be very good or are sometimes very good but just not very consistent. I consider myself in this group of players, and I may be better or worse than that, but it doesn't matter really. IMO, some thoughtful DM feedback can make a world of difference in the growth and gaming experience of these players and the server as a whole.
Currently, DM XP is a primary vehichle used to positive reinforcement for PC play. Even a 50 XP boost shows the player that they efforts are being noticed and are appreciated. It's the equivalent to a pat on the back - and though a minor gesture, very significant to the player that isn't finding the longbow, +1 attack vs. humanoids, mighty +2 and casts invis 1/day. BUT. It's more the gesture that is appreciated than the XP. Even the big DM XP rewards I've gotten once in a while are not nearly important as the satisfaction of knowing I'm doing something that the DM staff likes to see and is trying to reinforce.
A couple of examples and I'll wrap it up. Helkesst once subtly told me via Tell that my party's slaughter of the NPCs in a DM quest had effectively closed a developing DM plot he had created. Maybe DM's aren't supposed to do that (he was still a DM newb then) but it was very profound to me as a player and made me realize that hack/slash and not RPing a situation had consequences.
Another time my LG cleric stopped to desecrate the evil altar at the end of a scripted quest, and the DM watching allowed me to RP it in a more dramatic fashion. Although the party was eager to go back to town and divvy the loot, it was a very IC act and added some depth to the adventure. Then (Beggar or Sherry?) sent me a Tell that was what they considered good RP of a cleric, and wanted to see more examples of such acts. I really appreciated that type of comment. This simple effort by that DM made a fun experience even more rewarding, and personally satisfying to see that my effort was noticed.
DM XP is great, custom loot is awesome, but a couple DM tells here and there can make a big difference. A "nice job" or "do this more, it's good stuff" is greatly appreciated by me, and probably all players. It may break immersion, but IMO the opportunity to help player development and foster personal communication between the DM and that player is worth it.
This is certainly not a complaint, but instead something I've felt as a "tweener" quality player and perhaps many other players might agree. Don't mean to come off as presumptious or ungrateful, just trying to make a great thing greater for some who may feel like I do.
And as an aside, a supportive comment from you core vets that drive the server and receive lots of DM attention will also have a very positive effect on other players. Both already decent RPers or pure noobs. A " XD ", " lol ", or saying that something was awesome lets one know that other players are enjoying your character as well. I will also say I have seen MANY of the very good players do this, and it makes the server a great experience when you do.
Thanks, and hope this is taken in the spirit in which it is intended! :)